Monthly Archives: November 2006

Guerillas in the mist

“What is Guerilla marketing anyway?” I keep asking myself. What does it mean? why is it important and most of all, is it still relevant.

guerilla marketing
Unconventional marketing intended to get maximum results from minimal resources.

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Coined by Jay Conrad Levinson, guerilla marketing is more about matching wits than matching budgets. Guerilla marketing can be as [...]